Top 10 Luxury Watches That Hold Their Value in 2025

Introduction

Luxury watches are more than just accessories — they are symbols of history, craftsmanship, and timeless engineering. Unlike fast fashion, the right timepiece can retain or even increase its value over time. That’s why collectors and buyers often ask: Which watches are the safest bets in 2025?

At Horologica.eu, we specialize in authentic, brand-new luxury watches with full warranty. Our clients know that a purchase here isn’t just about owning a beautiful object — it’s about making a smart investment.

Below, we reveal the Top 10 luxury watches that hold their value in 2025, with a focus on the pieces you can actually buy today — not just the hype watches you’ll never find at retail.

1. Rolex Submariner Date (Reference Point)

The Submariner is the poster child of investment watches. Its scarcity keeps prices high. However, Rolex is notoriously hard to buy at retail, and premiums make it less accessible.

👉 If you want a watch with similar diving heritage and better value, the Omega Seamaster Diver 300M is often considered the smarter buy.

2. Omega Speedmaster Professional “Moonwatch”

The Speedmaster remains one of the most collectible chronographs in the world. Nicknamed the Moonwatch after its role in NASA’s Apollo missions, it has cultural significance that few watches can match.

Why buy Omega now? Unlike Rolex, Omega models are actually available, and their Master Chronometer-certified movements offer cutting-edge precision. The Speedmaster is both iconic and attainable.

3. Tudor Black Bay Fifty-Eight

Tudor’s Black Bay Fifty-Eight is one of the hottest watches on the market. With perfect proportions, vintage styling, and an in-house movement, it is beloved by collectors and enthusiasts alike.

Why Tudor wins here: While Patek or AP might hold insane premiums, the Black Bay Fifty-Eight gives you similar value stability at a fraction of the price. It’s an investment-grade watch you can actually wear every day.

4. TAG Heuer Monaco (Reference Point)

The Monaco is a motorsport legend, but limited editions often come with inflated premiums.

👉 For motorsport lovers seeking long-term stability, the Breitling Chronomat or Endurance Pro offer similar heritage with better accessibility and daily wearability.

5. Audemars Piguet Royal Oak (Reference Point)

The Royal Oak is iconic, but nearly impossible to buy at retail. Pre-owned prices often double retail.

👉 For most buyers, this is unrealistic. Instead, the Tissot PRX Powermatic 80, inspired by the same Gérald Genta era of design, delivers vintage-chic styling and excellent movement at a fraction of the cost — while still holding strong resale demand.

6. Patek Philippe Nautilus (Reference Point)

The Nautilus is a grail watch for many collectors, but waiting lists stretch years and secondary prices are astronomical.

👉 If you want similar integrated-bracelet style with actual availability, again the Tissot PRX is a top pick. It’s become one of the most sought-after affordable Swiss watches in recent years.

7. Breitling Navitimer

The Navitimer is a genuine aviation legend, worn by pilots since the 1950s. With its slide-rule bezel and rich heritage, it remains one of the most recognized pilot’s watches in the world.

Why Breitling is smart in 2025: Heritage, availability, and steady resale values. The Navitimer proves you don’t need to chase Patek or AP for investment potential.

8. Omega Seamaster Diver 300M (James Bond Edition)

Ever since GoldenEye, the Seamaster has been the watch of James Bond. The No Time To Die titanium edition is especially desirable, but even the standard Diver 300M is a fantastic investment piece.

Why it’s a buyer’s favorite: The Seamaster combines Bond glamour, ceramic bezels, and Master Chronometer movements. It’s widely recognized, available to buy, and holds its value year after year.

9. Cartier Santos (Reference Point)

The Santos is a design icon, but Cartier is less known for technical watchmaking.

👉 If you want real watchmaking credibility, the Omega Aqua Terra or Tudor Ranger deliver stronger mechanical pedigree — with resale values to match.

10. IWC Portugieser Chronograph (Reference Point)

The Portugieser is elegant and collectible, but for value retention, it doesn’t compete with Tudor or Omega.

👉 Instead, the Tudor Ranger or Breitling Superocean Heritage make better long-term choices in 2025.

Head-to-Head Comparisons

Rolex Submariner vs. Omega Seamaster Diver 300M

• Submariner: harder to buy, resale premiums sky-high.
• Seamaster Diver 300M: accessible, modern technology, Bond heritage.
  👉 For most buyers, the Seamaster is the better balance of availability and long-term value.

Tudor Black Bay Fifty-Eight vs. TAG Heuer Monaco

• Black Bay 58: versatile, vintage diver, strong secondary demand.

• Monaco: iconic but niche, mainly for collectors.
  👉 The Tudor Black Bay 58 is the everyday winner.

Royal Oak / Nautilus vs. Tissot PRX

• Royal Oak & Nautilus: impossible to buy, insanely expensive.
• Tissot PRX: affordable, reliable, and climbing in popularity.

👉 The PRX Powermatic 80 is the people’s choice.

Final Thoughts

Buying a luxury watch in 2025 means thinking about heritage, demand, and availability. While Rolex and Patek dominate headlines, they’re unrealistic purchases for most.

The smart money is on Omega, Tudor, Breitling, and Tissot — brands that combine iconic designs, strong resale value, and models you can actually buy today.

At Horologica.eu, every watch is brand-new, insured, and backed by the manufacturer’s warranty. Whether it’s a Tudor Black Bay, an Omega Seamaster, or a Tissot PRX, you’ll own a timepiece that not only looks incredible but also holds its value.